Tuesday, March 24, 2009

Together


My Major Project brief as inspired by an O2 Live Creative Brief from YCN... 


Quote
“We believe a more connected world is a better world. From the birds and the bees, to smashing the Berlin wall, all human beings share the instinct to connect. That's why everything we do is there to make connecting simpler. With the people you like. Or the things you love. From music, movies and games, to football, rugby and facebook. We all like joining up. Doing things by yourself is ok, for a while. But we're better, connected.” 02

Context
Over the past century the ease that the world connects has increased rapidly, we can now upload images, videos and photos in seconds for the world to see. We can speak to friends over the other side of the world with ease on myspace & facebook. We can now more easily meet anyone from a potential employee to the love of our life, thoughts, opinions and ideas can be shared in a few clicks; as a result the world is smaller than it has ever been.

Brief
Create an animatic or video that heightens people’s awareness of the importance of connection; this can be from a strong emotional connection, to talking over the phone, to sharing videos on youtube.

No comments: